Performance Marketer
Building Growth Systems
& Hiring Operations
I design and execute performance marketing systems — from full-funnel paid campaigns and conversion tracking to operational workflows and reporting infrastructure. Every initiative is structured around measurable outcomes.
Execution-first.
Systems-oriented.
I’m a performance marketer building practical expertise at the intersection of paid media, analytics, and operational systems. My approach starts with understanding the full acquisition funnel — not just the ad campaigns within it.
Over the past year I’ve built Google Ads and Meta Ads campaigns from scratch, set up GA4 + GTM tracking infrastructure, and developed supporting systems — from landing pages to lead management workflows. Simultaneously, I’ve been learning how hiring operations work through TrustHire360, a ground-up initiative in Hyderabad’s local staffing market.
The throughline across all of it: structure before scale. I care more about building repeatable systems than chasing vanity metrics.
Current Focus Areas
Where my time and attention currently goes — across paid media, analytics infrastructure, and operational systems.
Execution Log
Real contributions across organisations — framed by what was actually built or improved, not job title inflation.
Systems & Projects
Campaigns, tracking architectures, and operational frameworks built from scratch — each one a documented system, not a one-off task.
- GTM container configuration & tag deployment
- GA4 event schema — form, call, WhatsApp
- Meta Pixel via GTM (no direct page code)
- Google Ads conversion import from GA4
- Stage 1: Video awareness — women 25–40, Hyderabad
- Stage 2: Instant Form lead gen — free consult offer
- Stage 3: Website conversion with Meta Pixel
- Retargeting: 50%+ video viewers (30 days)
- Ad group architecture by service type
- Phrase + Exact match keyword strategy
- Negative keyword list (brand protection)
- Sitelinks, callouts, call extensions
- Dedicated HTML landing page with lead form
- Audience-first copy rewrite (cold traffic framing)
- Problem-first hero section structure
- Trust signals and social proof placement
- WhatsApp + call CTA optimisation
- GA4 data source connection
- Custom metrics: CPL, CVR, session quality
- Channel attribution breakdown
TrustHire360
A ground-up operational initiative focused on solving real coordination failures in Hyderabad’s local hiring market.
TrustHire360 is a Hyderabad-based hiring assistance service focused on connecting businesses with telecallers, sales representatives, customer support staff, and front office candidates. The initiative started from observing consistent, repeatable failures in how local hiring actually works — not from a top-down market thesis.
The current stage is deliberate: understand the operational reality of hiring coordination before building systems to fix it. That means learning employer communication patterns, candidate reliability factors, and where the friction genuinely sits in local recruitment workflows.
Tools & Platforms
The operational stack I work in daily — across paid media, analytics, tracking, and workflow tooling.
Open to the
right opportunity.
Looking for a performance marketing role where campaigns connect to real business outcomes. Available for full-time, remote, or hybrid positions. Open to relocating.
Ideal fit: SaaS, EdTech, D2C, or services with active paid media budgets and scope to build proper analytics infrastructure.